Fashion lookbook 

Brand Identity

This was a group project in which we had to work in collaboration taking on board different roles. 

 

The challenge was to create a streetwear lookbook for clients Adelaide Sassey and Jake French, this lookbook had to embody the theme and story of the brand through the image, colour, design and layout, showcasing the diversity that is present in South London today. We had to consider the needs and wants of the clients and the target audience in order for the lookbook to inspire authenticity. 

 

Harajuku meets Peckham is the main theme that this brand expresses, two places from different parts of the world but carry similar characteristics. Peckham brings the the street to streetwear and Harajuku brings quirkiness to streetwear. From these aspects we were able to birth Ham a brand that embraces different cultures , genders, religion  and expresses self love for everyone.  

        MANIFESTO            

 

GO HAM FOR HAM

HAVE SOME HAM 

WEAR SOME HAM 

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This brand is all about celebrating individuality and

               embracing everybody's uniqueness making sure this

               is presented through the imagery and tone of voice. 

© 2019 by Saada Yusuf 

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